FOUNDER · SENIOR EXECUTIVE · DECISION INTELLIGENCE BUILDER

See What’s Next.
Build It.

Executive experience, financial intelligence, AI, and automation to build the operating infrastructure behind better decisions.

FRACTIONAL CFO · FOUNDER & BOARD ADVISORY · FINANCIAL CONSULTING
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The Inflection Point

At some point, the business
outgrows any one person's ability to hold it all.

Complexity isn't the problem.
The problem is not being equipped to handle it.

01 / CONTEXT

More data.
Less shared context.

02 / PEOPLE

More people know their piece.
Fewer people see the whole picture.

03 / CAPITAL

More capital.
Higher stakes for every decision.

When one person still has to connect everything to keep the company running,
the business has grown. Its management infrastructure hasn't.
About Me

I've built on both sides of the table.
From major corporations to companies built from scratch.

I've spent part of my career inside large organizations and part building companies from the ground up.

I co-founded a manufacturing business and two technology startups. I've scaled businesses, built products and systems, and made a pivot when the original thesis no longer held.

Today, I bring together that experience, financial intelligence, AI, and automation to build the infrastructure that improves how companies manage information, processes, governance, and decisions.

João Marcelo Alves

See what comes next.
And build the way forward.

How I Can Help

As decisions become more complex,
experience must translate into perspective and execution.

01 / FRACTIONAL CFO

CFO perspective. Builder mindset.

I work alongside founders to build a more reliable, efficient, and intelligent finance function, connecting cash flow, performance, planning, capital, governance, and board reporting to business decisions.

For companies that need CFO-level leadership without a full-time CFO.
BUILD WITH YOU
Discuss Fractional CFO
02 / FOUNDER & BOARD ADVISORY

The decision is still yours. You don't have to make it alone.

I advise founders and boards on consequential decisions, bringing executive perspective, financial depth, and governance discipline.

For founders and boards who want better decisions without handing off accountability.
THINK AND DECIDE WITH YOU
Discuss Founder & Board Advisory
03 / FINANCIAL CONSULTING

Some decisions call for deep expertise, not a permanent hire.

Fundraising, debt financing, M&A, valuation, FP&A, financial modeling, and finance infrastructure for situations that demand rigor, sound judgment, and an actionable decision.

For specific challenges that require financial depth, a structured approach, and experience.
SOLVE WITH YOU
Discuss Financial Consulting
How I Build

I don't just analyze problems.
I build the infrastructure that changes how a company operates and makes decisions.

I combine executive experience and financial intelligence with AI, automation, and software to turn expertise into systems embedded in day-to-day operations.

01 / UNDERSTAND

The decision, its context, and the bottleneck.

02 / CONNECT

Data, systems, and information sources.

03 / AUTOMATE

Processes, controls, and recurring workflows.

04 / BUILD INTELLIGENCE

Analysis, scenarios, agents, and decision tools.

05 / EMBED

New capabilities into management routines.

Tools I Use

n8n · ChatGPT Workflows · ChatGPT / Claude Codex

Tools evolve. The principle doesn't: use technology to make finance operations more efficient, information more reliable, and decisions better informed.

What I Build

FINANCIAL WORKFLOWS

Integrations and automated financial workflows that reduce manual work and connect operations.

DECISION INTELLIGENCE

Reporting, analysis, forecasting, scenario planning, and specialized agents that expand decision-making capabilities.

FINANCIAL CONTROLS

Reconciliations, validations, and controls that improve the reliability of financial information.

MANAGEMENT INFRASTRUCTURE

Information, management rhythms, and operating mechanisms that give founders, executives, and boards greater clarity.

When Decisions Matter

The costliest problems
rarely look urgent at first.

They first show up as a cash flow question, a metric that doesn't reconcile, a funding round the company may not be ready for, or an operating model that worked until the business outgrew it.

01
RUNWAY

How much longer can we keep investing without putting the business at risk?

02
FUNDRAISING

Are we actually ready to raise our next round?

03
PERFORMANCE

We're growing. But where are we actually creating or destroying value?

04
NEXT STAGE

What needs to change now so the company is ready for its next stage?

05
INFRASTRUCTURE

Can our current finance infrastructure support the company we're trying to build?

If one of these questions is already on the table, this probably isn't a conversation to postpone.

Let's Talk
Proven Impact

When decisions improve,
the business feels the impact.

BUILD → SCALE
60%

From 50 days to 20 days to know what actually happened in the business.
Redesigned finance processes and integrated tools to turn fragmented data into reliable numbers, creating a single source of truth for management, investors, and the board at a company with R$18 million in annual revenue.

BUILD → TRANSACTION
9.2x

Once due diligence begins, it's too late to get the house in order.
Finance processes and reporting were rebuilt ahead of the transaction, preparing the company for due diligence in an R$48.7 million M&A transaction at 9.2x EBITDA.

CAPITAL → FUNDRAISING
R$14M

Capital for the next stage, without relying on a single source.
Supported the strategy and financial preparation for an R$8 million seed round in exchange for 10% equity, alongside R$6 million raised through an innovation fund.

Experience

Experience is what you've seen.
Perspective is what that experience enables you to see.

I've spent part of my career inside major organizations and part building businesses on the other side of the table. Along the way, technology became more than a tool. Today, AI and automation shape how I build finance infrastructure, connect data, reduce manual work, and strengthen decision-making.

30+ yearsof executive and entrepreneurial experience
3x Foundermanufacturing · tech startups · pivot
AI & Automationagents · workflows · data · systems
Capitalventure capital · debt · M&A
Along the Way
BTG PactualBanco IcatuBanco ModalGrupo PromédicaISGFIEBFord Motors
CogtiveMundo RevalidaHarmoniza ProCertsysAtlas InovaçõesSyntexaDasa
What I'm Building

Some convictions are too strong
to remain just ideas.

Today, two of them have become companies.

Build Beyond You.

Building decision-making and execution capacity for growing companies.

Explore T4R

Growth comes at a cost.

When every important decision still has to go through you,
your company isn't scaling. You are.

Let's Talk

The next stage
isn't predicted.

It's built.

If your next stage calls for a more reliable, efficient, and intelligent finance function, and better decisions for founders and boards, it may be time to talk.

A conversation to identify what still depends too heavily on individuals, manual work, or fragmented information and what can be turned into lasting infrastructure.

STARTUPS · PRE-SEED → SERIES B · TECH-ENABLED BUSINESSES
Fractional CFOFounder & Board AdvisoryFinancial Consulting
Let's Talk